What's your ideal customer investment profile?
Avoid irrelevant and uninformed pitches that don't fit your investment thesis.Create your ideal investment profile (IIP) to clearly communicate to founders what you are looking for.
IIP concept explained
Startups define their ideal customer profile (ICP) to focus on in marketing and sales. So why not do the same as an investor and clearly define what companies you are looking to invest in?This is how the idea of the ideal investment profile (IIP) was born.
Create your own IIP
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